ITC Serif Gothic
ITC Serif Gothic

My type specimen book analyzing Herb Lubalin’s typeface ITC Serif Gothic. This typeface came out in the late 60’s, so I chose this simple color palette. I love the huge round letters so I expressed the letter forms at a bigger size.

SERIF BOOK2.png
SERIF BOOK3.png
SERIF BOOK4.png
SERIF BOOK5.png
SERIF BOOK6.png
SERIF BOOK7.png
SERIF BOOK8.png
SERIF BOOK9.png
SERIF BOOK10.png
SERIF BOOK11.png
SERIF BOOK12.png
ITC Serif Gothic
SERIF BOOK2.png
SERIF BOOK3.png
SERIF BOOK4.png
SERIF BOOK5.png
SERIF BOOK6.png
SERIF BOOK7.png
SERIF BOOK8.png
SERIF BOOK9.png
SERIF BOOK10.png
SERIF BOOK11.png
SERIF BOOK12.png
ITC Serif Gothic

My type specimen book analyzing Herb Lubalin’s typeface ITC Serif Gothic. This typeface came out in the late 60’s, so I chose this simple color palette. I love the huge round letters so I expressed the letter forms at a bigger size.

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